When I first started my business a few years ago, terms like ‘alignment’ and ‘ease’ sounds like great buzz words to use but I honestly couldn’t articulate them when I was talking about my own business.
Working hard and hustling isn’t easy, it’s hard but it’s also what I thought was necessary to run a business. But the bigger problem was that it wasn’t working for me...I was getting nowhere no matter how hard I was pushing.
I decided to make some changes because I couldn’t keep going at that pace. I took a look at what I was doing that I LOVED doing and started to focus on that. How could what was fun and easy for me start to grow into a business. Once I did that, everything shifted.
I was doing all the same work that I was forcing into my business before but suddenly it became easier. It was less effort to be consistent and people were responding. The energy I was putting out there really shifted and others could feel that.
It felt inflow to reach out to my audience and make offers to help...
I was craving to grow my business in a real way, trying to find the perfect funnel, the perfect launch program, even toyed with different programs to create. Then I stopped and realized I had the perfect solution to getting quick results in my business ALREADY!
A year earlier I started a local meet up called TRIBE. It's a women's empowerment group that was born from a deep desire for community. I curated speakers and locations...but what I was also doing was creating real relationships with the women who attended.
You know...those genuine connections everyone is saying you really need to grow your business. I was doing it with women who showed up for the first time or the 5th.
Once that clicked for me, I started to notice something INCREDIBLE:
by me really getting to know my TRIBE and taking a genuine interest in them turned them into not only the event's biggest fans, but mine as well.
There are so many examples of how putting the focus on the relationship has grown my business:
It seems that every other article I’m reading is about how to grow your email list FAST, how to double the size of your Facebook Group overnight and that will lead to fast sales.
But what you might end up with is people who are not your target market, not engaged and don’t know, like or trust you yet.
Well, if that’s not the way to more growth and sales in your business, what should you be doing?
There is nothing I have seen play out more effectively with my clients, myself and my mentors than building relationships with people. This way they geIt to know you, learn to trust you and grow to like or even love you. When that happens, they talk about you to ANYONE and EVERYONE who will listen...and in turn, those people will start to follow, ask to join your group or reach out to you.
This creates a warm market of people who are engaged and now all you have to do is nurture and serve your current community.
Here is a perfect example!
One of my clients is a powerful wellness coach and pers...